Dulux’s ‘Denim Drift’

Dulux’s ‘Denim Drift’

Dulux Denim Drift Trend

I’m not really one for trends generally. I’m certainly of the view that you should decorate to your own taste and who cares what anyone else says?

Saying that, sometimes it’s hard to know just how much you love something until you see it splattered all over a wall, styled, and experimented with in its full glory – and that’s something that seasonal trends gives us.

That’s what happened earlier this month for me, when Dulux announced that ‘Denim Drift‘ would be the defining colour of 2017. To be honest, deep blues have been “the one” for me for a while now. Not only is it my favourite colour anyway, but over the years we’ve discovered that it just suits our house so well and adds a warmth that we couldn’t achieve with any other colour. So to say that this is a trend I’m 100% on board with would, quite frankly, be an understatement.

Take a look at some of the imagery below andtell me it’s not beautiful – I DARE YOU.Dulux Denim Drift Trend

Dulux Denim Drift Trend
Dulux Denim Drift Trend
Dulux Denim Drift Trend

That blue ombre wall and chalk-painted blue chest of drawers = HEAVEN.

A beautiful, timeless and versatile grey-blue, is the must-have colour for the year ahead. It perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017.

Dulux Colour and Design Trend Expert, Rebecca Williamson says: “Denim Drift is a wonderfully diverse foundation for the 2017 trend palettes, which tells the story of ‘life in a new light’. With denim blue set to dominate the interior and fashion trend agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, that real desire for simplicity. Designers love it and so do we.

“Denim Drift and its complementary colour palette of tonal blues shows the growing importance of this colour area which we are constantly surrounded by. It’s even the world’s favourite colour. There is a colour combination for everyone’s taste and preference, but with that soothing denim blue being our firm favourite, just like in our wardrobes.”

I think it’s interesting that the Dulux team felt that blue is all about simplicity. True, it is beautiful on its own and after my lesson in colour psychology earlier this year I know that blues in the house help to encourage mental rest – another reason to get it on your walls! But to me, it’s a real statement colour.

Denim Interiors Trend

Obviously the paint colour is inspired by different shades of denim, so if you really want to make a statement and go DOUBLE DENIM, you might want to think about textures as well. Alternatively, the above are ways to add a nod to the trend without having to go bonkers.

(Although I’m secretly hoping we can make double denim a thing again. Let’s bring the 90’s back please.)

Here are some of my favourite pieces that could be added for a denim themed room. From top left to bottom right:

  1. Image Source: Home Made Modern
    I actually blogged about this back in 2013, woah! You basically re-cycle an old pair of jeans by cutting out the pocket area and placing it in an embroidery hoop and voila, cute wall storage.
  2. Image Source: One Kings Lane
    I love the Chesterfield-inspired design mixed with a real laid-back look thanks to the classic denim blue colour its finished in. If it’s comfy enough to wear, it’s surely comfy enough to snuggle on.
  3. Image Source: Driftwood Interiors
    If you don’t fancy rocking the denim trend with textiles, art works just as well. This inky blue watercolour fakes the look perfectly.
  4. Image Source: MechantDesign
    I love this painted sideboard in a beautiful teal blue. The grain of the wood peeping through gives it a real rustic and legitimate jeans vibe.
  5. Image Source: Fishpools
    These denim bar stools would pair perfectly in a real earthy kitchen in my opinion. This shade of blue works so well with natural wood and adding a pastel shade to an otherwise dark interior. Love them

So what do you think of this trend? Is it one you are getting on board with? Which of the pieces above do you like the most?

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  • mummyofboygirltwins

    Lovely, and so interesting. I have never been a fan of blue – but I adore denim and love the shade of blue/grey. 🙂 xx

    • I think it’s definitely one of those colours that has grown in popularity over the past few years. We decorated our house almost entirely green when we bought it, and now it’s almost entirely blue haha! x

  • Old Fashioned Susie

    I love these blues!! And I do double denim IRL denim shirt and jeans! 😂🙈

    • YES! You’re a hero haha I’m definitely going to rock out my old denim shirts and go for the double. Bringing it back 😉 xx

  • maxine

    I’m a huge fan of blue. I’ve done up four of my own rooms in this shade. It’s so peaceful and calming…and potentially be the new grey!

    • I totally agree. It’s become a neutral in our house because it’s the base almost everywhere. Such a relaxing vibe 🙂

  • Karen

    You don’t have to convince me of the colour blue. No sir-ee! And double denim all the way. In fact I made it TRIPLE last week. By accident like…. grabbed the wrong jacket on the way out. Oops!x

    • YESSSS. You’re my hero, lady. Rock it x

  • Shirley Wood

    Oh yes, blue is where it’s at. When all else fails, we can always count on blue. Now I think I NEED a denim sofa. I have never seen one and it is gorgeous! I have always loved blue and white porcelain and hope to redo my front porch with it.

    • The sofa is so different isn’t it? So quirky!

  • Jacqui @TradesofJacqui

    I love the denim look! Just wish I’d thought of it before going with my color scheme. My tastes tend to change every few years. Unfortunately my paycheck doesn’t change that much! LOL. Thanks for sharing!

    • Haha I know exactly how you feel! I think the great thing about denim though, is that is comes is loads of shades so you might still be able to find one for you 😉 x

  • Rebecca Swenor

    These denim ideas are really neat. I love the denim couch but I don’t know if I would paint the walls the blue shades. Thanks for sharing all the denim items and looks.

    • It’s not for everyone that’s for sure! But certainly going to be seen a lot more in the year ahead. Thanks for stopping by 🙂

  • Pam W

    I love these denim shades. To me they are so relaxing. I would love to have my bedroom painted in this shade.

    • Me too! I recently painted my bedroom red to try and make sure that not EVERY room in our house was blue. But now I just want it to be a deep inky colour. I feel a paint job coming on….again!

  • I’m definitely liking these shades of blue! You’d definitely be able to design some great looking rooms with them.

    • Completely! I’m a big believer that there is a shade of blue for everyone 🙂

  • That color draws me in, I love it. Glad you shared some variations of decorating with this color theme.

  • Dee

    I find this interesting, I am a fan of blue, but now all of its shades. I will be interested to see how many people will go for the Denim look in 2017.

    • Totaly agree! I think it will be huge! x

  • Okay, so I never thought I was a fan of deep blues but I am in love with these shots. Maybe that will be the next color for my family room.

    • Totally! I think sometimes you don’t know how much you like something until you can visualise it in an entire space. Thanks for stopping by Chantal 🙂

  • Nafisah Atcha

    I love these shades of blue! <3

  • I always thought it was quite a cold colour, but looking at those images if you use it right it can be quite comforting. I can’t wait to have a place to decorate again.

    • I think generally it is, but it’s all about how you pair it. Our lounge is deep blue but mixed with pops of orange, and oversized plants and hot pinks, so if anything it always has a tropical feel 🙂

  • Love blues but I like the lighter shades. I’m a pastel person. Beautiful photos. x

    • They really are beautiful! And I think the ligher shades are probably a little more true to the denim style I love so much from the 80s with huge hair 🙂

  • I’m loving all these pretty colors of blue. I love all these pictures too, they are very nice.

  • rika agustini

    I love blue… love all those pictures,… i can’t wait to repaint my house with one of these colors.

    • Yay! You’ll have to let me know what it looks like 🙂

  • sara

    I love the color denim drift! It is such a pretty shade of blue. I need to add this color to my home.

    • Definitely! Hopefully it’ll be easy to get hold of with it being the next big thing!

  • OhNikka

    I love all of the colors and blue is what a need more of too.

  • Stephanay Jnote

    Some of the blue against blues look
    So pretty. I actually like blue. Great color schemes.

    • Thanks, i totally agree! Not usually a fan of matchy-match colour schemes but can’t resist more blue! x

  • I’m not traditionally a blue type of gal. But I’m so digging these colors. We have a lot of gray in hour home and it compliment this blue.

    • Grey definitely compliments it! Go blue I say 😉 x

  • Love some of these ideas! I personally love denim!

    • Same! I think it’s one that’s hard to go wrong with really. It’s one of those things that will always come back around 🙂

  • Amanda Love

    I have to say, I really like the color! Blue makes you feel relaxed and you can easily pair it with other colors, especially white! I like the samples that you have here.

  • Stacey Sheppard

    I was so happy to learn that colour of the year is blue. It’s my all time favourite colour and so calming. My bedroom is a deep blue and I find it so relaxing and restful.

  • Caro Davies

    PHOAR!!!! LOOK at all that gorgeous colour!!!! I’ve been wanting to paint my bedroom in navy for so long — I keep dithering and changing my mind, then I see posts like this (with all that lovely imagery) and want to get the paint charts out again!!! LOVE it!!! Thanks for linking up lovely!! xx #HomeEtc

    • DOOOO IT. Such a gorgeous colour 🙂 x

  • Asa Fredriksen

    WOW WOW & WOW …. I have been looking for ideas with blue my main color for my sitting room , the style is Holly wood regency , so lots of gilt picture frames / wall sconces etc etc …. AND YOU HAVE JUST FOUND ME MY COLOUR THAT I THOUGHT I WOULD HAVE TO GET MIXED …. Well done you . Keep up the good work & thank you x