Dulux’s ‘Denim Drift’

Dulux’s ‘Denim Drift’

Dulux Denim Drift Trend

I’m not really one for trends generally. I’m certainly of the view that you should decorate to your own taste and who cares what anyone else says?

Saying that, sometimes it’s hard to know just how much you love something until you see it splattered all over a wall, styled, and experimented with in its full glory – and that’s something that seasonal trends gives us.

That’s what happened earlier this month for me, when Dulux announced that ‘Denim Drift‘ would be the defining colour of 2017. To be honest, deep blues have been “the one” for me for a while now. Not only is it my favourite colour anyway, but over the years we’ve discovered that it just suits our house so well and adds a warmth that we couldn’t achieve with any other colour. So to say that this is a trend I’m 100% on board with would, quite frankly, be an understatement.

Take a look at some of the imagery below andtell me it’s not beautiful – I DARE YOU.Dulux Denim Drift Trend

Dulux Denim Drift Trend
Dulux Denim Drift Trend
Dulux Denim Drift Trend

That blue ombre wall and chalk-painted blue chest of drawers = HEAVEN.

A beautiful, timeless and versatile grey-blue, is the must-have colour for the year ahead. It perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017.

Dulux Colour and Design Trend Expert, Rebecca Williamson says: “Denim Drift is a wonderfully diverse foundation for the 2017 trend palettes, which tells the story of ‘life in a new light’. With denim blue set to dominate the interior and fashion trend agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, that real desire for simplicity. Designers love it and so do we.

“Denim Drift and its complementary colour palette of tonal blues shows the growing importance of this colour area which we are constantly surrounded by. It’s even the world’s favourite colour. There is a colour combination for everyone’s taste and preference, but with that soothing denim blue being our firm favourite, just like in our wardrobes.”

I think it’s interesting that the Dulux team felt that blue is all about simplicity. True, it is beautiful on its own and after my lesson in colour psychology earlier this year I know that blues in the house help to encourage mental rest – another reason to get it on your walls! But to me, it’s a real statement colour.

Denim Interiors Trend

Obviously the paint colour is inspired by different shades of denim, so if you really want to make a statement and go DOUBLE DENIM, you might want to think about textures as well. Alternatively, the above are ways to add a nod to the trend without having to go bonkers.

(Although I’m secretly hoping we can make double denim a thing again. Let’s bring the 90’s back please.)

Here are some of my favourite pieces that could be added for a denim themed room. From top left to bottom right:

  1. Image Source: Home Made Modern
    I actually blogged about this back in 2013, woah! You basically re-cycle an old pair of jeans by cutting out the pocket area and placing it in an embroidery hoop and voila, cute wall storage.
  2. Image Source: One Kings Lane
    I love the Chesterfield-inspired design mixed with a real laid-back look thanks to the classic denim blue colour its finished in. If it’s comfy enough to wear, it’s surely comfy enough to snuggle on.
  3. Image Source: Driftwood Interiors
    If you don’t fancy rocking the denim trend with textiles, art works just as well. This inky blue watercolour fakes the look perfectly.
  4. Image Source: MechantDesign
    I love this painted sideboard in a beautiful teal blue. The grain of the wood peeping through gives it a real rustic and legitimate jeans vibe.
  5. Image Source: Fishpools
    These denim bar stools would pair perfectly in a real earthy kitchen in my opinion. This shade of blue works so well with natural wood and adding a pastel shade to an otherwise dark interior. Love them

So what do you think of this trend? Is it one you are getting on board with? Which of the pieces above do you like the most?

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